Massimo Pietracaprina | Personalised Healthcare in the Longevity Economy | MLS26

*As people take a more active role in their health, how must healthcare evolve to meet them?* In this presentation from *Retail & Consumer Health Markets: State of Play* at the Milan Longevity Summit 2026, *Massimo Pietracaprina*, CEO of MD Concierge, explores the growing demand for more personalised, continuous, and proactive approaches to healthcare. The traditional healthcare experience is often episodic: people interact with the system when they become ill or when a specific problem emerges. Longevity and prevention point towards a different model, one built around understanding the individual over time. Personalised healthcare brings together medical expertise, diagnostics, prevention, ongoing monitoring, and a deeper understanding of individual needs to create a more continuous relationship between people and their health. Pietracaprina explores how this model is evolving, what consumers increasingly expect from health services, and how personalised care could become part of a broader longevity ecosystem. As the boundaries between healthcare, prevention, and wellness continue to shift, the opportunity is not simply to offer more services. *It is to create a health experience capable of accompanying people throughout longer lives.* *Massimo Pietracaprina* is Chief Executive Officer of *MD Concierge*, working in personalised and concierge healthcare. *Powered by Unifarco* #MilanLongevitySummit #MassimoPietracaprina #PersonalisedHealth #ConsumerHealth #PreventiveMedicine #LongevityEconomy #HealthInnovation #Vitality #FutureOfHealthcare