Luigi Caterino | Building the Longevity Consumer Experience | Milan Longevity Summit 2026

*What does longevity look like when it moves from scientific concept to a service people can actually experience?* In this presentation from *Retail & Consumer Health Markets: State of Play* at the Milan Longevity Summit 2026, *Luigi Caterino*, Co-founder and CEO of The Longevity Suite, explores the emergence of longevity as a new consumer health and wellness category. Preventive health is increasingly moving beyond the traditional medical setting. Consumers are seeking services that help them understand their health earlier, improve everyday wellbeing, manage risk, and integrate healthier behaviours into their lives. This is creating new models at the intersection of *medicine, prevention, wellness, lifestyle, and personalised health*. Drawing on the experience of The Longevity Suite, Caterino explores how longevity services can be designed around the consumer, how scientific insights can be translated into accessible experiences, and what it takes to build trust in a market where interest is growing rapidly. His presentation highlights an important evolution in the longevity economy: *from treating health primarily when something goes wrong towards creating services that help people actively invest in their health throughout life.* *Luigi Caterino* is Co-founder and Chief Executive Officer of *The Longevity Suite*, a network focused on integrating longevity, prevention, and wellness into personalised health experiences. *Powered by Unifarco* #MilanLongevitySummit #LuigiCaterino #LongevityEconomy #ConsumerHealth #PreventiveHealth #Wellness #HealthInnovation #Vitality #HealthyLongevity