Beatriz Jacoste | The New Consumer Health & Longevity Market | Milan Longevity Summit 2026

*What happens when longevity becomes a consumer market?* In this presentation from *Retail & Consumer Health Markets: State of Play* at the Milan Longevity Summit 2026, *Beatriz Jacoste*, CEO of KMZero, explores how changing consumer expectations are creating new opportunities at the intersection of health, food, wellness, retail, and longevity. Consumers are increasingly looking beyond traditional definitions of health. Prevention, personalised nutrition, functional products, healthier ageing, mental and physical wellbeing, and everyday health optimisation are becoming part of purchasing decisions and lifestyle choices. For retailers, brands, and innovators, this is creating an entirely new competitive landscape. Drawing on KMZero's perspective across food, retail, and innovation, Jacoste examines the signals shaping the market, the emerging categories to watch, and how companies can respond as health becomes increasingly embedded in everyday consumer experiences. The shift also raises an important challenge: *how do we translate increasingly sophisticated health and longevity science into products and experiences that are accessible, credible, desirable, and relevant to consumers?* *Beatriz Jacoste* is Chief Executive Officer of *KMZero*, an innovation ecosystem working with companies, startups, investors, and entrepreneurs across food and retail to accelerate transformation and bring new solutions to market. Her presentation offers a window into a rapidly evolving opportunity: *the emergence of longevity not simply as a healthcare category, but as a new dimension of the consumer economy.* *Powered by Unifarco* #MilanLongevitySummit #BeatrizJacoste #ConsumerHealth #RetailInnovation #LongevityEconomy #FoodInnovation #HealthyLongevity #Vitality #FutureOfRetail