Regenerative Agriculture at Scale: Business Models and Market Reality | Milan Longevity Summit 2026

*Regenerative agriculture has captured the imagination of farmers, businesses, investors, and policymakers. But can it work at scale?* Restoring soil health, increasing biodiversity, improving water resilience, reducing dependence on external inputs, and producing more nutritious food offer a compelling vision for the future of agriculture. The challenge now is turning that vision into *economic and market reality*. In this panel from the *Vitality Stage at the Milan Longevity Summit 2026*, *Dan Kittredge, Christine Gould, Erin Grover, and Hirander Misra* join moderator *Antonio Iannone* to explore what it will take to make regenerative agriculture viable, investable, and scalable. The conversation brings together perspectives from *agriculture, food systems innovation, venture capital, finance, and environmental markets* to examine the business models emerging around regeneration and the barriers that still stand in their way. What is the economic case for farmers making the transition? Where are investors finding viable opportunities? How can markets better recognise improvements in soil health, nutrient density, biodiversity, carbon, and ecosystem resilience? And can new financial mechanisms help translate environmental outcomes into economic value? The panel also confronts a critical question for the regenerative movement: *who carries the cost and risk of transition?* Farmers are often being asked to change practices before markets consistently reward the outcomes. Investors need credible pathways to returns. Businesses need reliable supply and measurable impact. And new environmental markets require data, transparency, and trust if they are to become meaningful sources of value. *Participants:* • Dan Kittredge – Founder & Executive Director, Bionutrient Institute • Christine Gould – Chief Executive Officer, GIGA Futures • Erin Grover – Regenerative VC Expert, Triple Eight Capital • Hirander Misra – Chairman & Chief Executive Officer, ZERO13 • Moderated by Antonio Iannone – The FoodCons Ultimately, scaling regenerative agriculture is not simply a question of proving that different farming practices can work. *It is about building an economic ecosystem in which regeneration becomes a rational choice for farmers, an investable opportunity for capital, and a source of measurable value for businesses, consumers, and the planet.* *Powered by Edible Planet Ventures* #MilanLongevitySummit #RegenerativeAgriculture #FutureOfFood #FoodSystems #RegenerativeFinance #AgTech #SoilHealth #FoodInnovation #Vitality #OneHealth